/* Abeer Zaidi — site styles
   Palette: ink #111 · paper #fffdf3 · yellow #ffe01b · red #d8232a · blue #1a5fd6 · purple #6d2fd0 */

:root {
  --ink: #111;
  --paper: #fffdf3;
  --yellow: #ffe01b;
  --red: #d8232a;
  --blue: #1a5fd6;
  --purple: #6d2fd0;
  --muted: #555;
  --display: 'Archivo Black', sans-serif;
  --body: Archivo, system-ui, sans-serif;
  --mono: 'Space Mono', monospace;
  --gutter: clamp(16px, 4vw, 36px);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  font-family: var(--body);
  color: var(--ink);
  -webkit-font-smoothing: antialiased;
}
a { color: var(--ink); text-decoration: none; }
a:hover { color: var(--red); }
button { font-family: inherit; cursor: pointer; }
input, textarea { font-family: inherit; }
img { max-width: 100%; }
[hidden] { display: none !important; }

@keyframes mq { from { transform: translateX(0); } to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) {
  .marquee__track { animation: none !important; }
  html { scroll-behavior: auto; }
}

.wrap { max-width: 1240px; margin: 0 auto; }
.mono { font-family: var(--mono); font-weight: 700; }

/* ---------- Buttons ---------- */
.btn {
  border: 4px solid var(--ink);
  padding: 15px 22px;
  font: 700 12px/1 var(--mono);
  letter-spacing: .12em;
  display: inline-block;
}
.btn--dark { background: var(--ink); color: var(--yellow); }
.btn--dark:hover { background: var(--yellow); color: var(--ink); }
.btn--light { background: var(--paper); color: var(--ink); }
.btn--light:hover { background: var(--yellow); }
.btn--dark-red:hover { background: var(--red); color: #fff; }
.btn--light-blue:hover { background: var(--blue); color: #fff; }
.btn--sm {
  border: none;
  padding: 11px 16px;
  font-size: 10px;
  letter-spacing: .14em;
  background: var(--ink);
  color: var(--yellow);
}
.btn--sm:hover { background: var(--red); color: #fff; }
.link-btn {
  display: inline-block;
  background: var(--ink);
  color: var(--yellow);
  padding: 9px 12px;
  font: 700 10px/1 var(--mono);
  letter-spacing: .12em;
}
.link-btn:hover { background: var(--red); color: #fff; }

/* ---------- Header ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: var(--ink);
  border-bottom: 5px solid var(--yellow);
}
.site-header__inner {
  max-width: 1240px;
  margin: 0 auto;
  padding: 12px var(--gutter);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
}
.logo {
  background: none;
  border: none;
  padding: 0;
  font: 400 clamp(18px, 2.4vw, 23px)/1 var(--display);
  color: var(--yellow);
  letter-spacing: -.5px;
  white-space: nowrap;
}
.logo span { color: #fff; }
.nav { display: flex; flex-wrap: wrap; gap: clamp(10px, 1.6vw, 24px); align-items: center; }
.nav__link {
  background: none;
  border: none;
  padding: 4px 0;
  font: 700 11px/1 var(--mono);
  letter-spacing: .14em;
  color: #fff;
  border-bottom: 3px solid transparent;
}
.nav__link:hover, .nav__link[aria-current="page"] { border-bottom-color: var(--yellow); color: var(--yellow); }
.nav__cta {
  background: var(--yellow);
  border: 3px solid var(--yellow);
  padding: 9px 14px;
  font: 700 11px/1 var(--mono);
  letter-spacing: .1em;
  color: var(--ink);
  white-space: nowrap;
}
.nav__cta:hover { background: var(--red); border-color: var(--red); color: #fff; }

/* ---------- Shared section bits ---------- */
.section {
  padding: clamp(34px, 4.5vw, 56px) var(--gutter);
  border-bottom: 6px solid var(--ink);
}
.section--tight { padding: clamp(30px, 4vw, 50px) var(--gutter); }
.section-head { display: flex; align-items: baseline; gap: 14px; margin-bottom: 26px; flex-wrap: wrap; }
.section-head h2 {
  margin: 0;
  font: 400 clamp(28px, 3.4vw, 42px)/1 var(--display);
  letter-spacing: -1.5px;
}
.section-head__rule { flex: 1; min-width: 40px; height: 4px; background: var(--ink); }
.eyebrow { font: 700 11px/1 var(--mono); letter-spacing: .18em; }
.page-title {
  margin: 12px 0 0;
  font: 400 clamp(32px, 4.6vw, 58px)/.95 var(--display);
  letter-spacing: -2px;
}
.lede { font: 400 16px/1.6 var(--body); color: var(--muted); max-width: 520px; margin: 16px 0 0; }

.grid { display: grid; gap: 22px; }
.grid--260 { grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); }
.grid--250 { grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); }
.grid--240 { grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); }

.card { border: 5px solid var(--ink); background: var(--paper); }
.card__body { padding: 18px; }
.card__title { font: 700 19px/1.2 var(--body); }
.card__text { margin: 8px 0 0; font: 400 14px/1.55 var(--body); color: var(--muted); }
.shadow-red { box-shadow: 8px 8px 0 var(--red); }
.shadow-blue { box-shadow: 8px 8px 0 var(--blue); }
.shadow-yellow { box-shadow: 8px 8px 0 var(--yellow); }
.shadow-ink { box-shadow: 8px 8px 0 var(--ink); }

/* Media frame: image or coloured placeholder tile */
.media { position: relative; overflow: hidden; }
.media img { position: absolute; inset: 0; width: 100%; height: 100%; display: block; object-fit: cover; }
.media--contain img { object-fit: contain; }
.media--16x10 { aspect-ratio: 16 / 10; border-bottom: 5px solid var(--ink); }
.media--9x16 { aspect-ratio: 9 / 16; }
.media__ph {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  font: 700 11px/1 var(--mono);
  letter-spacing: .14em;
  text-align: center;
  padding: 12px;
}

/* ---------- Home ---------- */
.hero {
  position: relative;
  background: var(--red);
  background-image: radial-gradient(var(--ink) 1.6px, transparent 1.7px);
  background-size: 14px 14px;
  border-bottom: 6px solid var(--ink);
  padding: clamp(38px, 5vw, 64px) var(--gutter);
}
.hero__grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(320px, 100%), 1fr));
  gap: clamp(24px, 4vw, 44px);
  align-items: center;
}
.hero__tag {
  display: inline-block;
  background: var(--yellow);
  border: 4px solid var(--ink);
  padding: 7px 13px;
  font: 700 11px/1 var(--mono);
  letter-spacing: .14em;
  transform: rotate(-2deg);
}
.hero__name { position: relative; margin: 20px 0 0; }
.hero__name span {
  display: block;
  font: 400 clamp(46px, 7.4vw, 98px)/.88 var(--display);
  letter-spacing: -3px;
}
.hero__name-shadow { position: absolute; left: 5px; top: 5px; color: var(--ink); }
.hero__name-front { position: relative; color: var(--paper); -webkit-text-stroke: 4px var(--ink); }
/* The promise card sits inside the hero; the .promise__* pieces are styled in the Promise section below. */
.hero__promise {
  position: relative;
  max-width: 580px;
  margin-top: 40px;
  border: 5px solid var(--ink);
  background: var(--red);
  background-image: radial-gradient(rgba(17,17,17,.55) 1.4px, transparent 1.5px);
  background-size: 14px 14px;
  box-shadow: 10px 10px 0 var(--ink);
  padding: 36px clamp(18px, 3vw, 28px) 20px;
  color: var(--paper);
}
.hero__promise .promise__tag { z-index: 1; }
.hero__quote { font-size: clamp(22px, 2.6vw, 34px); }
.hero__proof { margin-top: clamp(30px, 4vw, 44px); }
.btn-row { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 28px; }
.hero__photo-wrap { position: relative; min-width: 0; justify-self: center; }
.hero__bubble {
  position: absolute;
  right: -10px;
  top: -30px;
  z-index: 2;
  background: var(--paper);
  border: 4px solid var(--ink);
  border-radius: 26px;
  padding: 12px 16px;
  font: 700 13px/1.35 var(--mono);
  transform: rotate(4deg);
  box-shadow: 6px 6px 0 var(--ink);
}
.hero__photo {
  border: 6px solid var(--ink);
  background: var(--blue);
  box-shadow: 14px 14px 0 var(--ink);
  transform: rotate(-2.5deg);
  overflow: hidden;
  max-width: 420px;
}
.hero__photo img, .about__photo img { display: block; width: 100%; height: auto; aspect-ratio: 1; object-fit: cover; }

.stats {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
  background: var(--yellow);
  border-bottom: 6px solid var(--ink);
}
.stat { padding: 26px clamp(16px, 3vw, 26px); border-right: 3px solid var(--ink); }
.stat:last-child { border-right: none; }
.stat__num { font: 400 clamp(34px, 3.6vw, 46px)/1 var(--display); }
.stat__label { font: 700 10px/1 var(--mono); letter-spacing: .14em; margin-top: 8px; }

.work-mini__title { font: 700 15px/1.3 var(--body); margin-top: 11px; }
.work-mini__meta { font: 700 10px/1 var(--mono); color: #777; letter-spacing: .1em; margin-top: 6px; }
.framed { border: 5px solid var(--ink); }

.marquee { background: var(--blue); padding: 18px 0; border-bottom: 6px solid var(--ink); overflow: hidden; }
/* Sets keep their natural width (never squeezed to the viewport, which made them overlap on
   narrow screens). Four identical sets: -50% moves exactly two, so the loop is seamless and the
   strip stays full even on very wide screens. */
.marquee__track { display: flex; width: max-content; animation: mq 56s linear infinite; }
.marquee__set {
  display: flex;
  flex: none;
  gap: 40px;
  font: 400 clamp(20px, 2.4vw, 30px)/1 var(--display);
  color: var(--paper);
  white-space: nowrap;
  padding-right: 40px;
}
.marquee__set .star { color: var(--yellow); }

.logos-strip {
  display: grid;
  grid-template-columns: minmax(180px, 1fr) 3fr;
  gap: 24px;
  align-items: center;
}
.logos-strip__label { font: 700 11px/1.6 var(--mono); letter-spacing: .16em; color: #666; }
.logos-strip__grid { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 12px; }
.logo-tile {
  height: 80px;
  border: 3px solid var(--ink);
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 10px;
  background: var(--paper);
}
.logo-tile { overflow: hidden; }
.logo-tile img { width: 100%; height: 100%; object-fit: contain; display: block; }
.partners-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(140px, 1fr)); gap: 14px; }
.partners-grid .logo-tile { height: 72px; }

@media (max-width: 860px) {
  .logos-strip { grid-template-columns: 1fr; }
  .logos-strip__grid { grid-template-columns: repeat(3, minmax(0, 1fr)); }
}

/* ---------- About ---------- */
.about-hero { background: var(--yellow); border-bottom: 6px solid var(--ink); padding: clamp(34px, 4.5vw, 60px) var(--gutter); }
.split {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(min(300px, 100%), 1fr));
  gap: clamp(24px, 4vw, 44px);
  align-items: center;
}
.about-hero h1 { margin: 14px 0 0; font: 400 clamp(34px, 5vw, 66px)/.95 var(--display); letter-spacing: -2.5px; }
.about-hero p { font: 400 clamp(15px, 1.5vw, 17px)/1.6 var(--body); color: #3a3520; max-width: 480px; margin: 20px 0 0; text-wrap: pretty; }
.about-hero p + p { margin-top: 14px; }
.motto { display: inline-block; margin-top: 20px; background: var(--ink); color: var(--yellow); padding: 9px 13px; font: 700 11px/1 var(--mono); letter-spacing: .14em; }
.about__photo { border: 6px solid var(--ink); box-shadow: 14px 14px 0 var(--ink); overflow: hidden; max-width: 380px; transform: rotate(2deg); justify-self: center; }

.pillar { padding: 20px; }
.pillar__num { font: 400 30px/1 var(--display); }
.pillar__title { font: 700 17px/1.3 var(--body); margin-top: 10px; }

.cred { border: 5px solid var(--ink); padding: 20px; }
.cred__kicker { font: 700 10px/1 var(--mono); letter-spacing: .16em; }
.cred__title { font: 400 26px/1.05 var(--display); margin-top: 12px; }
.cred p { margin: 10px 0 0; font: 400 14px/1.55 var(--body); }
.bg-red { background: var(--red); color: var(--paper); }
.bg-yellow { background: var(--yellow); }
.bg-blue { background: var(--blue); color: var(--paper); }
.bg-ink { background: var(--ink); color: var(--paper); }

.audience { padding: clamp(30px, 4vw, 50px) var(--gutter); background: var(--ink); border-bottom: 6px solid var(--ink); }
.audience__grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 20px; }
.aud { border: 3px solid #333; padding: 18px; }
.aud__num { font: 400 34px/1 var(--display); color: var(--paper); }
.aud__num--hi { color: var(--yellow); }
.aud__label { font: 700 10px/1.5 var(--mono); color: #888; letter-spacing: .12em; margin-top: 8px; }

/* ---------- Portfolio ---------- */
.filters { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 24px; }
.chip {
  border: 4px solid var(--ink);
  padding: 11px 16px;
  font: 700 11px/1 var(--mono);
  letter-spacing: .12em;
  background: var(--paper);
  color: var(--ink);
}
.chip:hover { background: var(--yellow); color: var(--ink); }
.chip[aria-pressed="true"] { background: var(--ink); color: var(--yellow); }
.work-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 24px; }
.work-card .media { border-bottom: 5px solid var(--ink); }
.work-card__cat {
  position: absolute;
  right: 10px;
  top: 10px;
  z-index: 1;
  background: var(--ink);
  color: var(--yellow);
  padding: 6px 8px;
  font: 700 10px/1 var(--mono);
  letter-spacing: .12em;
}
.work-card__body { padding: 16px; }
.work-card__title { font: 700 17px/1.25 var(--body); }
.work-card__blurb { margin: 8px 0 0; font: 400 13px/1.5 var(--body); color: var(--muted); }
.work-card__meta { font: 700 10px/1 var(--mono); color: var(--red); letter-spacing: .12em; margin-top: 12px; }
.work-card { display: block; color: var(--ink); transition: transform .15s ease, box-shadow .15s ease; }
.work-card:hover { color: var(--ink); transform: translate(-3px, -3px); box-shadow: 11px 11px 0 var(--red); }
.work-card:hover .play { background: var(--yellow); }
.work-card:hover .link-btn { background: var(--red); color: #fff; }
.work-card .link-btn { margin-top: 12px; }
.work-count { font: 700 11px/1 var(--mono); letter-spacing: .14em; color: #777; margin-bottom: 18px; }
.work-more-row { display: flex; justify-content: center; margin-top: 30px; }

/* ---------- Reels ---------- */
.reels-hero { background: var(--blue); }
.reels-hero .eyebrow { color: var(--yellow); }
.reels-hero .page-title { color: var(--paper); }
.reels-hero .lede { color: rgba(255, 255, 255, .9); max-width: 500px; }
.reels-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(180px, 1fr)); gap: 20px; }
.play {
  position: absolute;
  left: 50%;
  top: 50%;
  z-index: 1;
  pointer-events: none;
  transform: translate(-50%, -50%);
  width: 52px;
  height: 52px;
  border-radius: 50%;
  background: var(--paper);
  border: 4px solid var(--ink);
  display: flex;
  align-items: center;
  justify-content: center;
  font: 700 14px/1 var(--mono);
}
.reel { display: block; color: var(--ink); }
.reel:hover { color: var(--ink); }
.reel__frame { transition: transform .15s ease, box-shadow .15s ease; }
.reel:hover .reel__frame, .reel:focus-visible .reel__frame { transform: translate(-4px, -4px); box-shadow: 8px 8px 0 var(--red); }
.reel:hover .play { background: var(--yellow); }
.reel__views {
  position: absolute;
  left: 8px;
  bottom: 8px;
  z-index: 1;
  background: var(--ink);
  color: var(--yellow);
  padding: 6px 8px;
  font: 700 11px/1 var(--mono);
  letter-spacing: .08em;
}
.reel__title { font: 700 13px/1.3 var(--body); margin-top: 10px; }
.reel__meta { font: 700 10px/1.4 var(--mono); color: #777; letter-spacing: .1em; margin-top: 5px; }
.reel:hover .reel__title { color: var(--red); }
.ig-follow { margin-top: 24px; }

/* ---------- Brands ---------- */
.offer { border: 5px solid var(--ink); padding: 22px; box-shadow: 8px 8px 0 var(--ink); }
.offer--ink { box-shadow: 8px 8px 0 var(--yellow); }
.offer__num { font: 700 10px/1 var(--mono); letter-spacing: .16em; }
.offer--ink .offer__num { color: var(--yellow); }
.offer__title { font: 400 clamp(17px, 1.5vw, 24px)/1.1 var(--display); margin-top: 12px; overflow-wrap: break-word; }
.offer p { margin: 10px 0 0; font: 400 14px/1.55 var(--body); color: rgba(255, 255, 255, .92); }
.offer.bg-yellow p { color: #3a3520; }
.offer--ink p { color: #aaa; }
.quote { border: 4px solid var(--ink); background: var(--paper); padding: 24px; margin-top: 26px; }
.quote__kicker { font: 700 10px/1 var(--mono); letter-spacing: .16em; color: var(--red); }
.quote p { margin: 12px 0 0; font: 400 clamp(17px, 2vw, 22px)/1.45 var(--body); color: #333; max-width: 720px; }
.quote__who { font: 700 11px/1 var(--mono); color: #777; letter-spacing: .1em; margin-top: 14px; }

/* ---------- Contact ---------- */
.contact { padding: clamp(34px, 4.5vw, 60px) var(--gutter); background: var(--ink); border-bottom: 6px solid var(--yellow); }
.contact .split { align-items: start; }
.contact h1 { margin: 14px 0 0; font: 400 clamp(32px, 4.6vw, 56px)/.98 var(--display); letter-spacing: -2px; color: var(--paper); }
.contact__intro { font: 400 16px/1.6 var(--body); color: #a8a8a8; max-width: 400px; margin: 18px 0 0; text-wrap: pretty; }
.contact__details { font: 700 12px/2.1 var(--mono); color: var(--yellow); letter-spacing: .08em; margin-top: 24px; }
.contact__details a { color: var(--yellow); }
.contact__details a:hover { color: #fff; }
.form-card { min-width: 0; background: var(--paper); border: 5px solid var(--yellow); padding: clamp(18px, 2.5vw, 26px); }
.form { display: grid; gap: 14px; }
.form__row { display: grid; grid-template-columns: repeat(auto-fit, minmax(160px, 1fr)); gap: 14px; }
.field { display: block; }
.field__label { display: block; font: 700 10px/1 var(--mono); letter-spacing: .14em; color: #666; margin-bottom: 7px; }
.field input, .field textarea {
  width: 100%;
  border: 3px solid var(--ink);
  background: #fff;
  padding: 12px;
  font: 400 14px/1.5 var(--body);
  border-radius: 0;
}
.field textarea { resize: vertical; }
.field input:focus, .field textarea:focus { outline: 3px solid var(--yellow); outline-offset: 0; }
.field input[aria-invalid="true"] { border-color: var(--red); }
.needs { display: flex; flex-wrap: wrap; gap: 8px; }
.need {
  border: 3px solid var(--ink);
  padding: 9px 13px;
  font: 700 10px/1 var(--mono);
  letter-spacing: .1em;
  background: #fff;
  color: var(--ink);
}
.need[aria-pressed="true"] { background: var(--yellow); }
.submit {
  background: var(--red);
  color: #fff;
  border: 4px solid var(--ink);
  padding: 16px;
  font: 700 12px/1 var(--mono);
  letter-spacing: .14em;
}
.submit:hover { background: var(--ink); color: var(--yellow); }
.form__note { font: 400 12px/1.5 var(--body); color: #777; }
.form__error { font: 700 11px/1.4 var(--mono); color: var(--red); letter-spacing: .06em; }
.sent { padding: 26px 0; text-align: center; }
.sent__title { font: 400 32px/1.1 var(--display); color: var(--red); }
.sent p { font: 400 15px/1.6 var(--body); color: #444; margin: 12px 0 0; }
.sent button { margin-top: 18px; background: var(--ink); color: var(--yellow); border: none; padding: 13px 18px; font: 700 11px/1 var(--mono); letter-spacing: .14em; }

/* ---------- CTA band + footer ---------- */
.cta-band { background: var(--yellow); border-bottom: 6px solid var(--ink); padding: clamp(30px, 4vw, 48px) var(--gutter); }
.cta-band__grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(280px, 100%), 1fr)); gap: 26px; align-items: center; }
.cta-band__title { font: 400 clamp(26px, 3.4vw, 44px)/1.02 var(--display); letter-spacing: -1.6px; }
.cta-band p { font: 400 15px/1.6 var(--body); color: #3a3520; max-width: 400px; margin: 12px 0 0; }
.cta-band .btn-row { justify-content: flex-end; margin-top: 0; }
.cta-band .btn { padding: 16px 22px; }

.site-footer { background: var(--ink); padding: clamp(28px, 3.5vw, 44px) var(--gutter) 26px; }
.footer__grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 26px; }
.footer__logo { font: 400 26px/1 var(--display); color: var(--yellow); }
.footer__logo span { color: #fff; }
.footer__tagline { font: 700 11px/1.9 var(--mono); color: #888; letter-spacing: .1em; margin-top: 12px; }
.footer__head { font: 700 10px/1 var(--mono); letter-spacing: .16em; color: var(--yellow); }
.footer__links { display: flex; flex-direction: column; align-items: flex-start; gap: 9px; margin-top: 14px; font: 400 14px var(--body); }
.footer__links a, .footer__links button { background: none; border: none; padding: 0; font: 400 14px var(--body); color: #ccc; }
.footer__links a:hover, .footer__links button:hover { color: var(--yellow); }
.footer__email { display: block; font: 700 13px/1.7 var(--mono); color: #fff; margin-top: 14px; }
.footer__email:hover { color: var(--yellow); }
.footer__cta { margin-top: 14px; background: var(--yellow); color: var(--ink); border: none; padding: 12px 15px; font: 700 10px/1 var(--mono); letter-spacing: .14em; }
.footer__cta:hover { background: var(--red); color: #fff; }
.footer__base {
  max-width: 1240px;
  margin: 26px auto 0;
  border-top: 2px solid #2c2c2c;
  padding-top: 16px;
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  justify-content: space-between;
  font: 700 10px/1.6 var(--mono);
  color: #666;
  letter-spacing: .1em;
}

:focus-visible { outline: 3px solid var(--blue); outline-offset: 2px; }

/* ---------- Industries (home) + brand list ---------- */
.industries { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 22px; }
.industry { display: block; color: var(--ink); transition: transform .15s ease; }
.industry:hover { color: var(--ink); transform: translate(-3px, -3px); }
.industry:hover .card__title { color: var(--red); }
.industry__img { aspect-ratio: 16 / 10; overflow: hidden; border-bottom: 5px solid var(--ink); background: #111; }
.industry__img img { width: 100%; height: 100%; object-fit: cover; object-position: center 20%; display: block; }
.industry__meta { font: 700 10px/1 var(--mono); letter-spacing: .12em; color: var(--red); margin-top: 12px; }
.also { font: 400 14px/1.8 var(--body); color: #444; margin: 22px 0 0; }
.also strong { font: 700 11px/1 var(--mono); letter-spacing: .14em; color: var(--ink); margin-right: 6px; }

/* ---------- Reels: platform switcher ---------- */
.platforms { display: flex; flex-wrap: wrap; gap: 10px; }
.chip[aria-selected="true"] { background: var(--ink); color: var(--yellow); }
.platform-bar {
  display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 18px;
  border: 4px solid var(--ink); background: var(--yellow); padding: 16px 20px; margin: 20px 0 26px;
}
.platform-bar__stats { display: flex; flex-wrap: wrap; gap: clamp(18px, 3vw, 40px); }
.platform-bar__num { font: 400 clamp(24px, 2.6vw, 32px)/1 var(--display); }
.platform-bar__label { font: 700 10px/1 var(--mono); letter-spacing: .14em; margin-top: 6px; }
.platform-bar .btn:hover { background: var(--red); color: #fff; }
.aud__updated { font: 700 10px/1 var(--mono); letter-spacing: .14em; color: #777; margin-top: 18px; }
.logo-tile--text { font: 400 14px/1.1 var(--display); text-align: center; letter-spacing: -.3px; }

/* ---------- Brands: promise block (replaces client-quote placeholder) ---------- */
.promise {
  position: relative;
  margin-top: 34px;
  border: 6px solid var(--ink);
  background: var(--red);
  background-image: radial-gradient(rgba(17,17,17,.55) 1.4px, transparent 1.5px);
  background-size: 14px 14px;
  box-shadow: 12px 12px 0 var(--ink);
  padding: clamp(40px, 5vw, 64px) clamp(20px, 4vw, 48px) clamp(24px, 3vw, 36px);
  color: var(--paper);
}
.promise__tag {
  position: absolute; top: -20px; left: clamp(16px, 3vw, 36px);
  background: var(--yellow); color: var(--ink); border: 4px solid var(--ink);
  padding: 8px 14px; font: 700 11px/1 var(--mono); letter-spacing: .16em; transform: rotate(-2deg);
}
.promise__quote {
  position: relative; margin: 0; max-width: 900px;
  font: 400 clamp(26px, 3.6vw, 48px)/1.08 var(--display); letter-spacing: -1px;
  text-shadow: 3px 3px 0 var(--ink);
}
.promise__quote em { font-style: normal; color: var(--yellow); }
.promise__mark {
  position: absolute; left: -.08em; top: -.55em; font-size: 2.6em; line-height: 1;
  color: var(--yellow); opacity: .9; pointer-events: none; text-shadow: none;
}
.promise__who { font: 700 11px/1.6 var(--mono); letter-spacing: .14em; margin-top: 18px; }
.promise__who a { color: var(--yellow); }
.promise__who a:hover { color: #fff; }
.promise__proof { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 26px; }
.promise__proof a {
  display: flex; flex-direction: column; gap: 6px; min-width: 130px;
  background: var(--paper); color: var(--ink); border: 4px solid var(--ink);
  padding: 12px 14px; box-shadow: 5px 5px 0 var(--ink); transition: transform .15s ease, box-shadow .15s ease;
}
.promise__proof a:nth-child(2) { transform: rotate(1.5deg); }
.promise__proof a:nth-child(4) { transform: rotate(-1.5deg); }
.promise__proof a:hover { transform: translate(-3px, -3px); box-shadow: 8px 8px 0 var(--ink); background: var(--yellow); color: var(--ink); }
.promise__proof b { font: 400 26px/1 var(--display); }
.promise__proof span { font: 700 9px/1.3 var(--mono); letter-spacing: .12em; }
.promise__proof a:last-child { background: var(--ink); color: var(--yellow); flex: 1 1 220px; }
.promise__proof a:last-child:hover { background: var(--yellow); color: var(--ink); }

/* ---------- Blog ---------- */
.blog-hero { background: var(--yellow); }
.blog-hero .lede { color: #3a3520; }
.blog-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(280px, 100%), 1fr)); gap: 24px; }
.blog-card { display: block; color: var(--ink); transition: transform .15s ease, box-shadow .15s ease; }
.blog-card:hover { color: var(--ink); transform: translate(-3px, -3px); box-shadow: 11px 11px 0 var(--red); }
.blog-card__img { aspect-ratio: 16 / 10; overflow: hidden; border-bottom: 5px solid var(--ink); background: #111; }
.blog-card__img img { width: 100%; height: 100%; object-fit: cover; object-position: center 25%; display: block; }
.blog-card__tag { font: 700 10px/1 var(--mono); letter-spacing: .14em; color: var(--red); }
.blog-card__title { margin: 10px 0 0; font: 700 19px/1.25 var(--body); }
.blog-card__more { font: 700 10px/1 var(--mono); letter-spacing: .14em; margin-top: 14px; }
.blog-card:hover .blog-card__title { color: var(--red); }

.post__hero { background: var(--red); background-image: radial-gradient(rgba(17,17,17,.5) 1.4px, transparent 1.5px); background-size: 14px 14px;
  border-bottom: 6px solid var(--ink); padding: clamp(34px, 5vw, 64px) var(--gutter); color: var(--paper); }
.post__hero-inner > * { max-width: 860px; }
.post__back { font: 700 10px/1 var(--mono); letter-spacing: .14em; color: var(--yellow); }
.post__back:hover { color: #fff; }
.post__tag { display: inline-block; margin-top: 22px; background: var(--yellow); color: var(--ink); border: 4px solid var(--ink);
  padding: 7px 12px; font: 700 11px/1 var(--mono); letter-spacing: .14em; transform: rotate(-2deg); }
.post__title { margin: 18px 0 0; font: 400 clamp(30px, 4.4vw, 56px)/1.02 var(--display); letter-spacing: -1.5px; text-shadow: 3px 3px 0 var(--ink); }
.post__dek { font: 400 clamp(16px, 1.6vw, 19px)/1.55 var(--body); max-width: 680px; margin: 18px 0 0; }
.post__meta { font: 700 11px/1 var(--mono); letter-spacing: .14em; margin-top: 20px; color: var(--yellow); }
.post__layout { padding: clamp(30px, 4vw, 54px) var(--gutter); }
.post__body { max-width: 720px; font: 400 17px/1.75 var(--body); color: #222; }
.post__body h2 { font: 400 clamp(22px, 2.4vw, 30px)/1.15 var(--display); letter-spacing: -.5px; margin: 42px 0 12px; color: var(--ink); }
.post__body p { margin: 0 0 18px; }
.post__body ul, .post__body ol { margin: 0 0 18px; padding-left: 22px; }
.post__body li { margin-bottom: 8px; }
.post__body a { color: var(--red); font-weight: 600; text-decoration: underline; text-underline-offset: 3px; }
.post__body a:hover { color: var(--ink); }
.post__lead { font-size: 19px; line-height: 1.65; color: var(--ink); border-left: 6px solid var(--yellow); padding-left: 18px; }
.post__note { font: 700 11px/1.6 var(--mono); letter-spacing: .06em; color: #777; }
.post__figure { margin: 30px 0; }
.post__figure img { display: block; width: 100%; max-width: 360px; aspect-ratio: 9 / 16; object-fit: cover; border: 5px solid var(--ink); box-shadow: 10px 10px 0 var(--red); }
.post__figure figcaption { font: 400 14px/1.5 var(--body); color: #555; margin-top: 14px; max-width: 420px; }
.post__table-wrap { overflow-x: auto; margin: 0 0 10px; }
.post__table { width: 100%; border-collapse: collapse; border: 4px solid var(--ink); font: 400 15px/1.4 var(--body); }
.post__table th { background: var(--ink); color: var(--yellow); font: 700 10px/1 var(--mono); letter-spacing: .14em; text-align: left; padding: 12px; }
.post__table td { border-top: 2px solid var(--ink); padding: 11px 12px; }
.post__table td:last-child { font: 400 18px/1 var(--display); white-space: nowrap; }
.post__callout { margin-top: 36px; border: 4px solid var(--ink); background: var(--yellow); padding: 20px 22px; box-shadow: 8px 8px 0 var(--ink); font-size: 16px; }
.post__callout a { color: var(--ink); }