THE BLOG
NOTES FROM
THE FEED.
Guides to Riyadh and Saudi Arabia, plus what actually works in influencer marketing here — straight from the reels.
FOR BRANDS · 6 MIN
Influencer marketing in Saudi Arabia: a brand's guide to working with a licensed creator
How sponsored reels work in KSA, why the Mawthooq licence matters, which formats to book and how to brief a creator so the campaign lands.
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CASE STUDIES · 5 MIN
What 80+ sponsored reels taught us about what works in Saudi Arabia
Real view counts from campaigns with Tiqmo, Skechers, KIA, Hardee's, Papa Johns and more — and the patterns behind the reels that travelled furthest.
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RIYADH GUIDE · 5 MIN
Riyadh Season guide: Suwaidi Park, Boulevard World and the nights worth going to
A creator's guide to Riyadh Season — Suwaidi Park's community weeks and concerts, Boulevard World, Souq Al Awaleen and how to plan your visits.
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RIYADH GUIDE · 4 MIN
Free and low-cost family days out in Riyadh
Parks, festivals and attractions in Riyadh with free entry or low prices — Happy Land, Foodsphere, Sports Boulevard, community parks and more.
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